About
Our Story
Introducing GENUINUS, a sustainable fashion brand established in Central New York by designer Genevieve Kim, GENUINUS, originated from a Latin language and pronounced as [genuine-us], embodies the genuine natural beauty of eco-friendly and stylish products.
GENUINUS offer a wide range of unique and eco-friendly handmade fashion items that are not only beautiful but also sustainable. We use mainly hand-dyed natural fabrics using plant-based dyes sourced locally. The natural dyes are made from a variety of natural ingredients including avocado pits, black walnuts, persimmons, onion skins, and natural indigo. Our mission is to provide you with high-quality products that are both stylish and environmentally friendly. Handmade using natural fabrics and plant-based dyes, each unique piece embodies our mission of sustainability and beauty. Elevate your wardrobe with GENUINUS and make a positive impact on the environment!
Plant-Based Dyes: A Natural Approach
Explore the beauty of nature with our plant-based dyes sourced locally. Our dyes are made from a variety of natural ingredients including avocado pits, black walnuts, persimmons, onion skins, and natural indigo. The plant-dyed fabrics bring you vibrant, natural colors that make a statement.
This natural dyeing process not only creates stunning colors but also ensures that the fabric is gentle on sensitive skin or allergies. By employing traditional dyeing methods, we acknowledge the profound historical and cultural value of natural dyeing practices.
Sustainability
Our commitment to using natural dyes is rooted in our dedication to environmental responsibility. By avoiding the use of harmful chemicals and instead relying on plant-derived options, we not only contribute to the preservation of water sources but also prioritize the well-being of our customers.
We strive to minimize our environmental impact by using eco-friendly materials and production methods. In order to reduce waste in our production process, we repurpose fabric scraps to create small accessories. By choosing our products, you are not only supporting local artisans but also making a positive difference for the planet.
Quality Craftsmanship
At Genuinus, we believe in the power of handmade craftsmanship. Each product in our collection is made after ordered in order to reduce waste. Crafting them with genuine care is our utmost priority. Each item is “made to order” in small batches by hand in the USA.
Thank you for choosing Genuinus! We are dedicated to providing you with exceptional products that not only make you look good but also make a positive impact on the planet. Join us in our journey towards a more sustainable future!