Naturally Dyed w/ Plants. Eco-conscious. Handcrafted.

Elevate your mindful lifestyle with our demure and elegant style made in the U.S. with genuine dedication to you and nature.

Discover the Spring/Summer 2024 Botanical Hand-Dyeing Collection.

Discover our eco-conscious custom collection! Kindly allow a 2-3 week shipping lead time.

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Welcome to GenuinUs, where fashion meets mother nature in the most stylish way!

We take great care in creating our clothing and accessories, using plant-based pigments to achieve stunning, natural colors. Every piece is individually handmade in limited quantities, making your eco-conscious choices a fashion statement!

- Founder & Creative Director, Genevieve Y. Kim, Ph.D.

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